Manufacturers Make Strides
Manufacturers Make Strides is a podcast about people in manufacturing and the paths they’ve taken. Martin speaks with guests from across the manufacturing world about their careers, the challenges along the way, and the strides that keep the industry moving forward. New episodes every other Tuesday
Manufacturers Make Strides
Why Manufacturers Need to Rethink Marketing with Jennelle McGrath
If your marketing still feels disconnected from sales or like it’s not doing much at all, you’re not alone.
But it doesn’t have to stay that way.
In this episode, Jennelle McGrath shares how manufacturers can get better leads, work more closely across teams, and make marketing feel more useful day to day.
We explore:
- Simple ways to make marketing support sales
- How to create content that’s actually useful for buyers
- What manufacturers are doing differently with social media
- How to spot gaps in your process that might be slowing things down
Jennelle is the CEO of Market Veep. She’s worked with hundreds of manufacturers to build practical, people-first marketing that gets results.
📍 Connect with Jennelle on LinkedIn: https://www.linkedin.com/in/jennellemcgrath/